Getting members to sign up to your membership site is one thing; keeping them is quite another. Here are 5 ideas that will get members to sign up, stay and keep coming back for more.
1. Give Them A High-Value Free Sample
Visitors are coming to your site (and others) looking for a solution to their problem. If you can provide that solution at a reasonable cost. they will keep coming back again and again. But there is also a lot of junk out there, so don’t give them something they can get elsewhere on the Internet; make your solution applicable, but also unique.
2. Create A Membership Network
People are generally sociable and like to connect with other like-minded individuals. Create a forum or even a private Facebook group where members can get together and discuss issues affecting them in your membership niche. It also offers you another arena where you can promote other products that may be of interest to them.
3. Offer A Guarantee
Before people are going to sign up for a membership, they want to know they can cancel at any time. Offer them up front a 30-day no-questions-asked guarantee that allows them to cancel at any time. It can be the incentive that pushes them over the edge and signs them up.
4. Ask Them How You Can Help
Stuck for ideas of content to create next? What better way than to ask your members what they would like to see. You’ll get a ton of ideas and it will be easy to market to them being it is what they asked for. Survey Monkey allows you to create simple surveys for free. There are also paid versions of survey programs that you can get that contain more survey features.
5. Use A Drip Feature
There are basically two types of content delivery with a membership site – dripped and all-at-once. With the all-at-once type, members get access to everything in the member’s area at the time they subscribe (usually at a paid level membership). In this type of membership, the only incentive to stay as a member is to get future content as it is added.
Under the dripped content feature, they can get the same member’s area content, but it is drip-fed to them on a routine basis such as one a week. It is more of an incentive to stay to get the same content delivered over time instead of all at once. Both membership types are good and have their place depending on how they are marketed.